GEICO
Poster, Animated Digital Display

I collaborated with the Security Office to address a recurring issue: associates entering the building without properly using their security badges.

Rather than relying solely on traditional signage or email reminders, I proposed an innovative campaign leveraging the animated digital displays positioned at building entrances. These high-visibility screens presented dynamic, engaging reminders at the exact moment the behavior mattered most as associates entered the building.

The campaign transformed a compliance reminder into an integrated environmental cue. The result was a more immediate and visually compelling prompt that supported the security protocols while maintaining brand consistency.