GEICO Wounded Warrior Advertisement
GEICO
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I supported GEICO’s initiatives for the GEICO Philanthropic Foundation. The foundation raises funds to support nonprofits and charitable causes in local communities.
The GEICO Foundation was working with the Wounded Warrior Project, the nation’s leading nonprofit dedicated to the total well-being of post-9/11 wounded, ill, or injured veterans and their families. The Foundation was hosting a fundraising softball game to benefit the Wounded Warrior Project. I designed promotional materials for the event. The promotional materials needed to integrate GEICO branding, foundation imagery, and the Wounded Warrior Project identity. The resulting advertisement balanced corporate and nonprofit messaging while generating excitement and awareness.