Maryland Spray Linings
Freelance
Branding, Logo
Maryland Spray Linings a company specializing in custom coating applications was undergoing a major transition. After over 20 years, they were re-launching with a new name and needed a refreshed brand identity. I partnered with the owner (Jack Carver) in establishing their new look. The goal was to attract new customers while reassuring long-standing clients that their trusted service would remain the same.
In thinking about the design process, I was looking to create a logo that balanced growth with legacy—modernizing the brand without losing its foundation. I also wanted to incorporate location-inspired imagery to strengthen the company’s sense of place.
I built the identity to be versatile. It needed to have a strong visual impact across both physical/environmental uses such as on company signage and fleet trucks, and for digital uses on marketing materials and company social media accounts.
