GEICO
Logo, Posters, Banners, Animated Digital Displays 

GEICO holds an annual Benefits meeting for their associates. It is a high-profile event with thousands of associates attending throughout the Plaza (headquarters) and regional offices. I designed the marketing materials for the 2020 GEICO Benefits Meeting. The logo and title were crafted to emphasize the 1990s theme while integrating GEICO’s branding. Not only did I create the tagline and theme, but I also designed the event logo, posters, banners, and animated digital displays. This visual identity was applied across print and digital materials, creating anengaging experience leading up to and during the celebration. The campaign reached over 40,000 GEICO associates across multiple regions, ensuring broad visibility and impact.