GEICO
Signage 

As part of my environmental design responsibilities at GEICO, I partnered with the Real Estate and Facilities Management (REFM) team to enhance the visual atmosphere of the “Tone Zone,” the on-site fitness facility at the Plaza (headquarters).

The objective was to create large-scale graphics that would energize the space while aligning with GEICO’s brand standards. Because the posters were highly visible and used daily by associates, scale, clarity, and durability were key considerations.

I developed bold, motivational imagery designed to reinforce wellness and movement. The signage was intended to create an engaging fitness environment, and also needed to maintain brand consistency in a non-traditional space.

This project was particularly rewarding due to the scale of the installation and the opportunity to design work that became a permanent part of employees’ daily experience.

Awards
Graphic Design USA American In-House Design